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Q:

What are the various ways to measure the effectiveness of an advertising campaign? 

Answer:



The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor. The mathematical equation for measuring the effectiveness of an advertising campaign is:


Advertising campaign effectiveness = Revenue + Return on investment (ROI)


There are various ways to measure the effectiveness of advertising campaigns:


         - Conducting a survey after the campaign ends


         - Proportionate increase in the sales of that particular product/service


         - More customers calling to a toll-free and prescribed lines


         - Redemption of coupons and vouchers


         - Increased footfalls in the store to purchase product/service


         - Increased click on the company’s website  
Filed Under: Advertising and Media
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Dynamic remarketing lets an advertiser

A) Re-run ad to increase the volume of people who will see it. B) Show prior visitors to his site ads that are based on products or services they saw on the site.
C) Show an ad to someone on his mobile device 24 hours after visiting the website on desktop PC. D) Engage visitors to the website by opening a chat session.
 
Answer & Explanation Answer: B) Show prior visitors to his site ads that are based on products or services they saw on the site.

Explanation:
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Video advertising on YouTube lets you

A) use pay-per-report analytics and pay for click-through only B) use pay-per-report analytics and pay a single monthly fee
C) use free video analytics D) pay a single monthly fee
 
Answer & Explanation Answer: C) use free video analytics

Explanation:
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Q:

With YouTube Analytics, you can track metrics on

A) TrueView ad skip rates B) Playback locations
C) Cost-per-channel visit D) All of the above
 
Answer & Explanation Answer: D) All of the above

Explanation:

With YouTube Analytics, you can track metrics on Playback locations. Playback locations gives you how many views your channel got and what videos they watched. 

 

With_YouTube_Analytics,_you_can_track_metrics_on1554273173.jpg image

 

With YouTube Analytics we can Find out who's watching, what they like to watch, and which videos could make you the most money.

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Q:

You can use Keyword Planner to identify

A) Determine which Google Ads experience you're using. B) Which text ads are performing best based on your keywords
C) Webpages where ad can appear based on your keywords D) The amount of traffic potential keywords might get
 
Answer & Explanation Answer: D) The amount of traffic potential keywords might get

Explanation:

You_can_use_Keyword_Planner_to_identify1554271615.jpg image

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Q:

By monitoring ad campaign performance, an advertiser may obtain the information needed to

A) determine if campaigns are meeting overall marketing and conversion goals B) create additional AdWords accounts for low-performing keywords
C) compare campaign performance to that of individual competitors D) create duplicate ad groups with identical keywords and different ad variations
 
Answer & Explanation Answer: A) determine if campaigns are meeting overall marketing and conversion goals

Explanation:

By monitoring ad campaign performance an advertiser may obtain the information needed to determine if campaigns are meeting overall marketing and conversion goals compare campaign performance to that of other advertisers create separate adwords accounts for low-performing keywords create duplicate ad groups with identical keywords and different ad variations.

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Q:

Higher Quality Scores typically result in

A) faster delivery of daily budget B) higher costs and lower ad positions
C) lower costs and better ad positions D) less overall impressions
 
Answer & Explanation Answer: C) lower costs and better ad positions

Explanation:

Higher Quality Scores typically result in lower costs and better ad positions. Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.

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Q:

You can use display planner to

A) add ads B) research keywords
C) display network D) All of the above
 
Answer & Explanation Answer: C) display network

Explanation:

Display Planner is a free Google Ads tool you can use to plan your Display Network ad campaigns.

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Q:

When someone clicks your ad, the actual amount you’re charged will be

A) The minimum needed to hold your ad position, under the maximum cost-per-click limit B) The minimum needed to hold your ad position or 50% of your maximum cost-per-click bid, whichever is greater
C) The minimum needed to hold your ad position but never more than 120% of your maximum cost-per-click bid, whichever is greater D) The minimum needed to hold your ad position but never less than 50% of your maximum cost-per-click bid, whichever is greater
 
Answer & Explanation Answer: A) The minimum needed to hold your ad position, under the maximum cost-per-click limit

Explanation:

When_someone_clicks_your_ad,_the_actual_amount_you’re_charged_will_be1551856891.png image

When someone clicks your ad, the actual amount you’re charged will be " The minimum needed to hold your ad position, under the maximum cost-per-click limit ".

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