Marketing and Sales Questions

Office salaries expense would not come under a selling expense.

The SCPCA method can be used to evaluate channel members.

a) Sales (S): How much sales each channel member can give within a cetain time frame

b) Cost(C): How much cost would be incurred for each channel?

c) Profitability(P): Which channel can give better profitability to the company?

d) Control(C): Whether company can have better control over its channel members or not.

e) Adaptability (A): Whether the channel alternatives are flexible enough to any changes or not. The channel meeting the objectives of the company is selected

New salespersons needs:

a) He needs to know the information on company history, its policies, rules and regulations etc.

b) Details about the product- its features, usage , demand.

c) Systems and procedures as followed by the company. This may include the work timings, overimed, field work, work culture of that particular organisation etc.

d) Training on the basic ethics that need to be followed while selling a product.

e) He must know the basics of selling the different products of the company.

Competition  occurs when two or more organisations act independently to supply their products to the same group of consumers.

There are mainly two cases when firms can compete. One is price where firms are selling identical or very similar products, they must compete on price with each firm trying to undercut the others. The other is differentiation. A non-price competition depends on making a product different from those of competitors and by giving it distinctive qualities that are valued by the target market. This might include branding, styling, special features or higher levels of customer service. Good competition provides more options to customers and also brings with it improved  customer services.