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 Marketing and Sales Questions

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Q:

Managing direct and online marketing :

What is online marketing? Give examples.

Answer

Online marketing is the exchange of products and services between the buyers and sellers on the internet.It is also known as e-marketing or internet marketing or online advertising. It may take the form of : 


a.B2C where the products are sold directly to the customers. 


b.B2B where trading networks or auction sites maybe used to reach out to the new customers and serve the existing one


c.C2C where one customer may further sell the product to another customer.


Examples of online marketing may include banner ads, blogs, social network advertisement.

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Subject: Marketing and Sales

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Q:

Controlling marketing activities :

What does monitoring and controlling marketing activities entail?

Answer

All those activities which have been planned out by the marketing department must be tried out in the market several times in order to be able to conclude if such activities are worthwhile or not. Such activities may be repeated several times over a period say six months or a year in order to be able to decide whether to stick to them or replace them with other better alternatives. Monitoring and controlling the marketing activities entails keeping proper records of the various activities and tracking them time and again particularly when it comes to the media, when to promote the product, cost factor, reach or the number of persons towards whom the promotions have been targeted, responses generated, sales generation and return on sales

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Subject: Marketing and Sales

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Q:

The new product development process usually starts with

A) idea generation B) market strategy development
C) concept development D) idea screening
 
Answer & Explanation Answer: A) idea generation

Explanation:
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Filed Under: Marketing and Sales
Exam Prep: CAT
Job Role: Analyst

6 1563
Q:

Which Bank has tied up with Samsung Pay through which cardholders will be able to pay using smartphones at merchant establishments  ?

A) HDFC Bank B) Yes Bank
C) Kotak Mahindra Bank D) Punjab National Bank
 
Answer & Explanation Answer: C) Kotak Mahindra Bank

Explanation:
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Filed Under: Marketing and Sales
Exam Prep: Bank Exams , CAT
Job Role: Bank Clerk , Bank PO

6 2112
Q:

Concentrating the marketing efforts on one particular segment of consumers is known as  ?

A) Ambush Marketing B) Niche Marketing
C) Content Marketing D) Cloud Marketing
 
Answer & Explanation Answer: B) Niche Marketing

Explanation:
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6 3920
Q:

Marketing refers to -

A) Execution of sales B) Planning sales campaigns
C) Advertising and promotions D) Philosophy that stresses customer value and satisfaction
 
Answer & Explanation Answer: D) Philosophy that stresses customer value and satisfaction

Explanation:
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5 1810
Q:

What is a Product Roadmap?

Answer

A Product Roadmap is a plan that matches short-term and long-term business goals with specific technology solutions to help meet those goals. It is a high-level visual summary that maps out the vision and direction of your product offering over time.


1. A product roadmap communicates the why and what behind what you're building.


2. It's a guiding strategic document as well as a plan for executing the strategy.


3. Roadmapping is the exercise of building a product roadmap. Roadmaps can apply to new products or services or existing offerings.

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Subject: Marketing and Sales
Job Role: Analyst , Project Manager

4 1739
Q:

What is Sales Order (SO)?

Answer

The Sales Order is a confirmation document sent to the customers before delivering the goods or services. 


Sales Order (SO) can be created once the quote is accepted by your prospective customer and the Purchase Order (PO) is sent by the customer for further processing.

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Subject: Marketing and Sales Exam Prep: Bank Exams , CAT
Job Role: Analyst , Bank PO

4 1484