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 Google Certification Questions

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Q:

Your ad includes the phrase, "Your friend has a crush on you. See who!" and it gets disapproved. Why?

Answer

AdWords policy does not allow ads to simulate email inbox notifications or fake friend/crush requests.

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Subject: Google Certification

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Q:

Why is it important to monitor ad campaign performance?

Answer

In order to determine if campaigns meet business marketing and conversion goals.

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Subject: Google Certification

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Q:

What can you expect if you raise your bids?

Answer

More conversions and a higher CPA, in general.

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Q:

What can a location extension do?

Answer

Assist nearby customers in finding or calling your nearest location.

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Q:

When is Cost Per Thousand Impressions (CPM) bidding not available?

Answer

If your campaign is opted in to the Search Network.

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Subject: Google Certification

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Q:

What is the effect of including both keywords and placements in an Ad Group on the Display Network?

Answer

Your ads will be restricted to only specific sites that you choose and webpages where the content is relevant to the theme of the keywords.

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Q:

What should you use Ad Groups for?

Answer

To organize ads by common themes that you want to advertise on.

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Subject: Google Certification

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