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 Advertising and Media Questions

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Q:

What qualities does a person need to be successful in the field of advertising?

Answer

The following are the qualities required to be successful in the field of advertising:


 - Creativity
 - Strategic focus
 - Knowledge and expertise in the field of advertising
 - Holding a relevant qualification in the field of advertising
 - Market research orientation
 - People skills etc.

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Subject: Advertising and Media
Job Role: Analyst , Database Administration

3 1692
Q:

Higher Quality Scores typically result in

A) faster delivery of daily budget B) higher costs and lower ad positions
C) lower costs and better ad positions D) less overall impressions
 
Answer & Explanation Answer: C) lower costs and better ad positions

Explanation:

Higher Quality Scores typically result in lower costs and better ad positions. Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.

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Filed Under: Advertising and Media
Job Role: Analyst , IT Trainer

0 1667
Q:

Why are commercial advertisements made?

A) To convince the viewer to buy a product B) To confuse the viewer about the different products in market
C) To dissuade the viewer from buying a product D) To highlight the flaws of a product
 
Answer & Explanation Answer: A) To convince the viewer to buy a product

Explanation:

Commercial advertisements are created for the purpose of raising the awareness of the public on a company's products or services.

 

* It is very important for a business to have its goods and services known to the public.

 

* It can greatly boost its sales by attracting more csutomers which in effect helps a company grow and become successful.

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Filed Under: Advertising and Media
Exam Prep: AIEEE
Job Role: Analyst

0 1309
Q:

By monitoring ad campaign performance, an advertiser may obtain the information needed to

A) determine if campaigns are meeting overall marketing and conversion goals B) create additional AdWords accounts for low-performing keywords
C) compare campaign performance to that of individual competitors D) create duplicate ad groups with identical keywords and different ad variations
 
Answer & Explanation Answer: A) determine if campaigns are meeting overall marketing and conversion goals

Explanation:

By monitoring ad campaign performance an advertiser may obtain the information needed to determine if campaigns are meeting overall marketing and conversion goals compare campaign performance to that of other advertisers create separate adwords accounts for low-performing keywords create duplicate ad groups with identical keywords and different ad variations.

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Q:

When someone clicks your ad, the actual amount you’re charged will be

A) The minimum needed to hold your ad position, under the maximum cost-per-click limit B) The minimum needed to hold your ad position or 50% of your maximum cost-per-click bid, whichever is greater
C) The minimum needed to hold your ad position but never more than 120% of your maximum cost-per-click bid, whichever is greater D) The minimum needed to hold your ad position but never less than 50% of your maximum cost-per-click bid, whichever is greater
 
Answer & Explanation Answer: A) The minimum needed to hold your ad position, under the maximum cost-per-click limit

Explanation:

When_someone_clicks_your_ad,_the_actual_amount_you’re_charged_will_be1551856891.png image

When someone clicks your ad, the actual amount you’re charged will be " The minimum needed to hold your ad position, under the maximum cost-per-click limit ".

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Filed Under: Advertising and Media
Exam Prep: AIEEE , Bank Exams
Job Role: Analyst , Bank Clerk , Bank PO , IT Trainer , Network Engineer , Software Architect

1 1111
Q:

Which describes how media and networks interact?

Answer

Media and networks are connected in such a way that the consumer receives the effective information. Media goes into different networks.

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Subject: Advertising and Media

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Q:

You can use display planner to

A) add ads B) research keywords
C) display network D) All of the above
 
Answer & Explanation Answer: C) display network

Explanation:

Display Planner is a free Google Ads tool you can use to plan your Display Network ad campaigns.

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Filed Under: Advertising and Media
Exam Prep: AIEEE
Job Role: Database Administration , IT Trainer , Network Engineer

0 1033
Q:

Dynamic remarketing lets an advertiser

A) Re-run ad to increase the volume of people who will see it. B) Show prior visitors to his site ads that are based on products or services they saw on the site.
C) Show an ad to someone on his mobile device 24 hours after visiting the website on desktop PC. D) Engage visitors to the website by opening a chat session.
 
Answer & Explanation Answer: B) Show prior visitors to his site ads that are based on products or services they saw on the site.

Explanation:
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Filed Under: Advertising and Media
Exam Prep: AIEEE , Bank Exams
Job Role: Analyst , Bank Clerk

1 1022